Robustion offers a broad base of expertise to help entrepreneurs who have technical, product or business ideas, and require assistance in commercializing them. Our team has first hand experience that will assist you in bringing your idea from concept to market. By working with you directly, or referring you to the right experts, we can help in the following areas.
Intellectual Property Strategy Development...
Robustion works with entrepreneurs to understand the various options for intellectual property protection, such as patents, trade marks and trade secrets, and helps them to devise a strategy and approach to protecting intellectual property. For example, Robustion can help in:
· Strategizing on what to patent, what to protect through a trademark, and what to keep as a trade secret
· Conducting patent searches
· Ascertaining the “inventive” elements (over “prior art” previously patentable or publicly known) that justify patentability
· Developing the claims that form the basis of the patent
Developing, Refining or Evaluating the Product or Process...
With diverse engineering expertise, we can undertake or assist you in developing, refining or evaluating designs, prototypes and processes. Furthermore, with our understanding of component costs and the importance of accessing cost-effective, reliable suppliers, as well as our understanding of market segmentation and the need to design products that will meet varying market segment needs, we can help you develop products that meet market requirements and can be cost-effectively and reliably produced.
Assessing Market Potential and Competitive Landscape...
We can assist you in assessing and valuing the different market segments. We have expertise in data gathering, surveying, focus groups and can help you to understand the size of different market segments, and the characteristics and preference for different product features among those market segments. We can also assist you in assessing different market channels and can help you in developing strategies related to selling directly to end-users, retailers and/or wholesalers.
Business Case Development and Business Planning...
The essential elements of a business plan include product and process development, marketing and sales plans, financing plans and human resource planning. However, the contents of any given business plan will vary based on the stage of your company, your industry, product or service, and most importantly the purpose of the business plan. Financers, customers, suppliers, executive and non-executive staff and partners may all require a business plan. The content and depth should vary according to the audience. We can help you in ascertaining the specific requirements by type of audience and help you in all aspects of business planning, including strategy development, market research and financial modelling.
Accessing Proper Financing...
There are a variety of means of raising financing. We’ve had experience in accessing government funding, angel financing and forming partnerships. We have dealt with a number of types of financers and understand the advantages and drawbacks of each. There are over 500 programs at the federal and provincial level that provide financial and related support. We can help you understand the various options and develop a pursuit strategy that suits your needs.
Intellectual Property Strategy Development...
Robustion works with entrepreneurs to understand the various options for intellectual property protection, such as patents, trade marks and trade secrets, and helps them to devise a strategy and approach to protecting intellectual property. For example, Robustion can help in:
· Strategizing on what to patent, what to protect through a trademark, and what to keep as a trade secret
· Conducting patent searches
· Ascertaining the “inventive” elements (over “prior art” previously patentable or publicly known) that justify patentability
· Developing the claims that form the basis of the patent
Developing, Refining or Evaluating the Product or Process...
With diverse engineering expertise, we can undertake or assist you in developing, refining or evaluating designs, prototypes and processes. Furthermore, with our understanding of component costs and the importance of accessing cost-effective, reliable suppliers, as well as our understanding of market segmentation and the need to design products that will meet varying market segment needs, we can help you develop products that meet market requirements and can be cost-effectively and reliably produced.
Assessing Market Potential and Competitive Landscape...
We can assist you in assessing and valuing the different market segments. We have expertise in data gathering, surveying, focus groups and can help you to understand the size of different market segments, and the characteristics and preference for different product features among those market segments. We can also assist you in assessing different market channels and can help you in developing strategies related to selling directly to end-users, retailers and/or wholesalers.
Business Case Development and Business Planning...
The essential elements of a business plan include product and process development, marketing and sales plans, financing plans and human resource planning. However, the contents of any given business plan will vary based on the stage of your company, your industry, product or service, and most importantly the purpose of the business plan. Financers, customers, suppliers, executive and non-executive staff and partners may all require a business plan. The content and depth should vary according to the audience. We can help you in ascertaining the specific requirements by type of audience and help you in all aspects of business planning, including strategy development, market research and financial modelling.
Accessing Proper Financing...
There are a variety of means of raising financing. We’ve had experience in accessing government funding, angel financing and forming partnerships. We have dealt with a number of types of financers and understand the advantages and drawbacks of each. There are over 500 programs at the federal and provincial level that provide financial and related support. We can help you understand the various options and develop a pursuit strategy that suits your needs.